LEGOLAND Florida now working on the Heartlake City expansion

By Mark
LEGOLAND Florida Heartlake City Ground Breaking
Save $22 on every LEGOLAND Tickets

Two months after announcing an expansion to the park, Legoland Florida officials got work started on Heartlake City on Monday.

The addition is Lego’s attempt to specifically target young girls ages 6 to 10.

Part of the Lego Friends toy line, Heartlake City is a combination of Lego horses, shades of pink and the world of characters Mia, Emma, Olivia, Andrea and Stephanie.

Five local Girl Scouts, representing the five fictional friends, assisted in the ground breaking.

“We invited the Girl Scouts to help us with this event because we believe they can relate to the Lego Friends love of adventures, solving problems and having fun,” Rex Jackson, director of marketing for Legoland Florida Resort, said in a news release.

Heartlake City - LEGOLAND Florida

The park’s addition features an indoor performance venue and show, shopping options and a disc-coaster called “Mia’s Riding Adventure.” Riders will sit atop horses as they spin and propel up and down on a U-shaped coaster.

Heartlake City, a new land based on the popular Lego Friends line of toys, is set to open this summer. It will include a new ride themed to Mia’s love of horses: Mia’s Riding Adventure, plus a new interactive show called “Friends to the Rescue” as well as Stephanie’s News Room and shops inside Heartlake Mall.

It is scheduled to open sometime in June.

A similar addition is scheduled to open in Legoland California in May. The California park, however, will include different rides and an outdoor venue.

“Our goal is to support girls as they build confidence and develop leadership skills,” said Jimmy Barringer, director of marketing for Girl Scouts of West Central Florida. “Teaming up with Legoland Florida Resort was a great opportunity for these young ladies to proudly represent our organization.”

LEGOLAND Kids Go Free

Related Posts

LEGOLAND Florida’s new Heartlake City area now open to the public

Legoland Florida just opened Heartlake City, a new “land” based on the Lego Friends toy line with a new thrill ride called Mia’s Riding Adventure, an interactive show Friends to the Rescue, and new shops in Heartlake Mall.The fictional Heartlake City, named for its...

General Info

By Mark

We're the ultimate blog for LEGOLAND and Theme Park fans! Love finding new ways to experience these parks? So do we! From tips on how to make the most of your visit, to amazing LEGO builds and more, we've got everything you need to know right here. Plus, we're always updating with new content, so be sure to check back often!
i

Related Posts

0 Comments

Submit a Comment

Your email address will not be published.

Subscribe to our newsletter and receive a code to SAVE $10 on every LEGOLAND ticket!

Subscribe to our newsletter and receive a code to SAVE $10 on every LEGOLAND ticket!

Join our mailing list to receive the latest news and updates about LEGOLAND Florida.

You have Successfully Subscribed! Thank you. Please check your email for your code.

Pin It on Pinterest

Shares