Two months after announcing an expansion to the park, Legoland Florida officials got work started on Heartlake City on Monday.
The addition is Lego’s attempt to specifically target young girls ages 6 to 10.
Part of the Lego Friends toy line, Heartlake City is a combination of Lego horses, shades of pink and the world of characters Mia, Emma, Olivia, Andrea and Stephanie.
Five local Girl Scouts, representing the five fictional friends, assisted in the ground breaking.
“We invited the Girl Scouts to help us with this event because we believe they can relate to the Lego Friends love of adventures, solving problems and having fun,” Rex Jackson, director of marketing for Legoland Florida Resort, said in a news release.
The park’s addition features an indoor performance venue and show, shopping options and a disc-coaster called “Mia’s Riding Adventure.” Riders will sit atop horses as they spin and propel up and down on a U-shaped coaster.
Heartlake City, a new land based on the popular Lego Friends line of toys, is set to open this summer. It will include a new ride themed to Mia’s love of horses: Mia’s Riding Adventure, plus a new interactive show called “Friends to the Rescue” as well as Stephanie’s News Room and shops inside Heartlake Mall.
It is scheduled to open sometime in June.
A similar addition is scheduled to open in Legoland California in May. The California park, however, will include different rides and an outdoor venue.
“Our goal is to support girls as they build confidence and develop leadership skills,” said Jimmy Barringer, director of marketing for Girl Scouts of West Central Florida. “Teaming up with Legoland Florida Resort was a great opportunity for these young ladies to proudly represent our organization.”
