Merlin Entertainments brings partnership with Hasbro to life to create a playful place perfect
for a first theme park experience.

Merlin Entertainments (“Merlin” or “the Company”), a global leader in location-based entertainment with brands
including LEGOLAND®, Madame Tussauds, and SEA LIFE Centres, is pleased to have partnered with Hasbro to
launch the World’s first stand-alone Peppa Pig™ Theme Park, only at LEGOLAND® Florida Resort.

 

Peppa Pig Theme Park at LEGOLAND Florida

Opening in 2022, families will squeal with delight as they jump into the playful world of Peppa Pig for an
unforgettable day of adventure! Peppa Pig Theme Park has been designed to be the ultimate day for little ones,
and the all-new standalone park will feature multiple rides, interactive attractions, themed playscapes, and water
play areas – complete with “muddy puddles” of course – and fun live shows daily, all based on instantly
recognizable locations from the globally popular brand. Families will meet Peppa and her friends as they snort,
giggle and play to build their family’s first theme park memories together.

Ride and attraction details for the new Central Florida theme park will be announced this summer. When Peppa
Pig Theme Park opens in 2022 in Winter Haven, Fla, it will be a separately ticketed theme park. Annual Passes to
Peppa Pig Theme Park will be available as standalone memberships or inclusive passes that will also grant
admission to LEGOLAND Theme Park, LEGOLAND Water Park, and other regional Merlin Entertainments
attractions.

Merlin has an exclusive multi-territory licensing agreement with Hasbro, owner of the Peppa Pig brand, to build
and operate the Peppa Pig attractions, targeted at the pre-school market, as part of its broader strategy to
engage in IP partnerships with some of the world’s most popular brands.

Commenting on the exciting announcement, Merlin’s Group Chief Development Officer Mark Fisher, explained:
“As one of the world leaders in location-based entertainment, we are delighted to be creating this first-ever theme park
dedicated to the wonderful world of Peppa Pig. We have already had great success with our immersive Peppa Pig World
of Play attractions both here in the US and in Asia. Working with our partners at Hasbro, we are excited to be taking
the next step in creating this fully immersive theme park, which will bring to life even more of the sights, sounds, and
experiences that family audiences know and love so much from Peppa’s world. It’s guaranteed to be a truly memorable
day out for families and something to really look forward to visiting.”

Sharing the excitement, Matt Proulx, Vice President of Location Based Entertainment, Hasbro, commented:
“We’re thrilled to expand our relationship with the team at Merlin to open the world’s first Peppa Pig Theme Park in
Florida. With a keen understanding of the Peppa Pig brand, we’re excited to see how Merlin brings the snorts and
muddy puddles to life for our youngest fans. We can’t wait for fans from all over to come to Florida to enjoy their
favorite piggies.”

Peppa Pig is one of the world’s leading pre-school brand properties with over 1,000 licensees across 60
countries. The popular television program is broadcast in 180 territories in 40 different languages. The US is a
key market for the Peppa Pig brand.

Fans and parents of future “little piggies” can be among the first to hear the big news by signing up for the Peppa
Pig Theme Park emails on PeppaPigThemePark.com/Florida.

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