Merlin Entertainments announced a partnership with Hasbro to create the world’s first standalone Peppa Pig Theme Park, set to open in 2022 at LEGOLAND Florida Resort in Winter Haven, Florida. The announcement marked a significant expansion of both the LEGOLAND brand and Merlin Entertainments’ presence in the Central Florida theme park market.
What the Partnership Meant for Central Florida
Merlin Entertainments — the company behind LEGOLAND, Madame Tussauds, and SEA LIFE aquariums worldwide — had already proven the appeal of Peppa Pig through its successful “Peppa Pig World of Play” attractions in the United States and Asia. The announcement of a full standalone theme park represented a major escalation of the relationship with Hasbro, the owner of the Peppa Pig brand.
For families in Florida and the Southeast, the new park offered a dedicated, toddler-focused theme park experience. Unlike LEGOLAND Florida, which appeals primarily to children ages 3-12, Peppa Pig Theme Park was designed specifically for the preschool set — ages 1-5 — and their parents. The concept filled a gap in the Central Florida market, which had long been dominated by parks catering to older children and adults.
What Peppa Pig Theme Park Included
The park was designed as the ultimate day for little ones, featuring:
- Multiple rides — Age-appropriate rides designed for toddlers and preschoolers, with parents able to accompany young children on every attraction
- Interactive attractions — Hands-on play experiences based on familiar Peppa Pig locations including George’s car, Peppa’s house, and the beloved muddy puddle spots
- Themed playscapes — Large play structures where kids could climb, slide, and explore in a safe, Peppa-themed environment
- Water play areas — Outdoor water features including — of course — muddy puddles for splashing and play
- Daily live shows — Character meet-and-greets and performances featuring Peppa, George, Mummy Pig, and Daddy Pig
The entire experience was built around instantly recognizable locations from the Peppa Pig television series, which at the time of the announcement was broadcast in over 180 territories in 40 different languages and had become one of the most-watched preschool shows worldwide.
Ticketing and Pass Options
Peppa Pig Theme Park opened as a separately ticketed attraction adjacent to LEGOLAND Florida. Families could purchase:
- Standalone Peppa Pig Theme Park tickets — Valid only for the Peppa Pig park
- Combo tickets — Packages that included admission to both Peppa Pig Theme Park and LEGOLAND Florida
- Annual Passes — Both standalone Peppa Pig passes and inclusive passes covering Peppa Pig, LEGOLAND Florida, and LEGOLAND Water Park
The inclusive pass structure mirrored Merlin’s approach at its European properties, where multi-park passes allow families to visit several attractions on one ticket. For Florida visitors planning multiple days, the combo tickets offered meaningful savings over purchasing separate admissions.
A Growing Resort Destination
The Peppa Pig announcement came as LEGOLAND Florida was completing its second decade of operations and had been aggressively expanding its resort offerings. The park already operated three on-site hotels — the LEGOLAND Hotel, LEGOLAND Castle Hotel, and the Lakeside Campsites — plus the adjacent Peppa Pig park. With the addition of a dedicated preschool park, the resort positioned itself as a multi-day family destination rather than a single-day theme park visit.
Peppa Pig Theme Park Today
Peppa Pig Theme Park Florida opened as announced and has since become one of the most popular preschool-focused theme parks in the Southeastern United States. The park requires separate admission from LEGOLAND Florida but is included in many combo ticket packages. It has also earned designation as a Certified Autism Center, making it particularly accessible for families with children on the autism spectrum.
For the latest information on Peppa Pig Theme Park including current hours, ticket pricing, and annual pass options, visit the Peppa Pig Theme Park discount tickets page.
This article covered the original 2021 announcement of the Peppa Pig Theme Park opening at LEGOLAND Florida Resort in 2022. The park opened as announced and continues to operate today.
i love it